Capgemini: Surprising Customers at the Point of Purchase

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Capgemini: POS System Surprises Customers with Offers

New System Enables Retailer to ‘Surprise’ Customers with Relevant Offers at the Point of Purchase

The Situation
This retailer has stores in the Netherlands, Belgium, Luxemburg, France, and Germany. High performing, reliable IT systems underpin the success of its retail operations.

The retailer was eager to replace its point-of-sale (POS) systems with newer, lower-cost hardware, running software with greater functionality to support retail promotions. It turned to its trusted technology adviser Capgemini for help in assessing the business and technology challenges associated with this.

The Solution
After visiting the Intel stand at the National Retail Federation (NRF) Annual Convention & Expo, the retailer observed the strategic working relationship between Intel and Capgemini. It wanted to hear more about the technical benefits of POS systems based on Intel, together with further detail on the business benefits of using the Intel® vPro™ platform to manage its POS systems.

The retailer ultimately decided to deploy the HP rp5800 Retail System* based on the Intel® Core™ i5 vPro™ processors.

Read the full Capgemini: POS System Surprises Customers with Offers Case Study.