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Lowering SMS Infrastructure Costs

Lowering SMS Infrastructure Costs

Solution Brief Intel® Multi-Core Processors Mobile Arts* Short Message Service Center Wireless Networks

Worldwide demand for short message service (SMS) messages is growing at an impressive rate. According to Mobile Europe magazine, SMS revenues are projected to almost double by 2013 from 2009 levels, despite the recent economic downturn. SMS is extremely popular globally, and it’s the mechanism for many new services such as Twitter*, text conferencing and machine to machine communication, which should fuel further growth.

Along with success comes intense competition and pressure on operator margins, which are forcing manufacturers to find ways to lower both CAPEX and OPEX of SMS infrastructure equipment. This includes the Short Message Service Center (SMSC), which enables mobile GSM/UMTS network operators to provide SMS services to their subscribers. As such, Mobile Arts*, a leading supplier of carrier-grade mobile messaging, advertisement and location solutions, has significantly reduced mobile operator expenses relative to hardware cost, footprint and energy consumption by migrating to a higher throughput platform.

They ported their SMSC application to the Sun* Fire* x4170, an Intel® architecture based server running the Sun* Solaris* operating system. The code migration comprised two steps. First, Mobile Arts ported its SMSC application from a Sun* Fire* V245 server with two 1.5 GHz UltraSPARC* IIIi processors to a Sun* Fire* X4150 server equipped with two Intel® Xeon® processor 5400 series. The effort required less than a man-week, and it produced a 2.1 times performance improvement. A year later, Mobile Arts migrated to the Sun Fire X4170 server with Intel® Xeon® processor 5500 series. This effort did not require application code changes and performance nearly doubled, for a net performance gain of 1.9 times. This solution brief discusses these software migration efforts and how Mobile Arts achieved significant CAPEX and OPEX cost reductions.

Read the full Lowering SMS Infrastructure Costs Solution Brief.

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