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Consumerization in the Enterprise

What it means for the future of IT.

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Consumerization isn’t a trend—it’s a global reality with far-reaching implications for IT. To be successful, IT organizations must embrace consumerization with a new approach that goes beyond Bring Your Own Device (BYOD) initiatives. With a renewed focus on user experience, IT can empower users to create, consume, and share data using any device, in any environment. Through this shift, IT has the opportunity as a strategic partner to champion new ways to collaborate across the enterprise and improve business productivity. And as we move into the future, IT must balance flexible user choice with secure, cost-effective management standards across the enterprise.